Read the case study attached and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:
To consider the viability of Logitechs future, the CEO of Logitech, has brought you in as a consultant. Your task is to use the companys competitive analysis to predict its future. To do so, complete the following tasks:
- Appraise the effect of Logitechs size upon its ability to sustain its global positioning.
- Appraise Logitechs speed of strategic decision making and implementation upon its ability to maintain or increase its market position.
- Determine whether Logitechs past ability to innovate can be translated into continued successful market positioning. If not, what competitive advantage can Logitech exploit to maintain its position as an industry leader?
- How does Logitechs quality standards impact its ability to be successful in the future?