Do a Web search of media campaigns that encouraged positive change. Use the key words “One to One Campaign” and “CDC media campaigns.”  See what you can learn about how a shoe company and a government agency are using the media to make the world a better place to live. Then answer the question that follows.

Think about how the vision of one person can improve the lives of many. Remember that though you are one person, you can make a difference in the world. You can use media as a force for positive change.

  1. Now, think about your daily life. What would you like to change about it? How  might you use media to change something in the world around you?
  2. Come up with at least two messages you want to send to the world or movements for change you would like to start.
  3. 3. Think of five different ways you might send each of those messages or start those movements. Write down brief descriptions of the five ways.

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