When an organization decides to expand operations internationally, one important thing to be checked is how it will approach and enter the foreign markets being targeted. The choice of which entry mode(s) to be used in entering international markets should match a company’s international strategy. The entry mode must also be chosen to align well with an organization’s structure and the knowledge of the markets.

Using the Argosy University online library resources, locate a minimum of four different scholarly sources on modes of entering global markets:

  • Compare and contrast the value of strategic alliances, mergers, and acquisitions as options for a company to expand their international operations in a successful way
  • Recent examples from business news to illustrate your answers

 

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