You should pick a new company for this case study, one that is different from the other assignments. In order to thoroughly research the company you have chosen, you should work on this case study throughout the course. Do not wait until Unit VII to begin your work. Work on this assignment in each unit until it is completed.

Research the company of your choosing, or you can pick one of the following companies:

1. Apple

2. Google

3. Coca Cola

4. American Airlines


Respond to the four writing prompts below. Your responses must include information from academic and scholarly research, including at least three resources from the CSU Online Library and at least three online sources.

1. Create a case study summary of the company you have chosen, including a general overview of the company, its external environment, and a list of its current strategies and objectives.

2. If the company continues with its present strategies and objectives, where will it be in five years?

3. If you were the CEO of the company, what strategies would you recommend, and why?

4. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.

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