One of the long-term goals set out by the LLB owners (from wee k4) is to increase sales in the cowboy boot line by 15%. The short term goal to accomplish this is to create a sales campaign that targets the tourist trade. This campaign includes:
- Creation of an Internet website (this is part of a larger plan to instigate Internet sales in general)
- Create a Boot blog
- Exposure to local hotels and tourist eateries through pamphlets
- Discount plans for hotel guests
- Boot delivery service to hotels
- Free shipping for purchases
The current budget for the cowboy/tourist portion of the marketing project is $40,000. Mohammed Abul is the marketing director. He wants to hire an assistant to oversee the cowboy/tourist boot line. The assistant will be in charge of the three current part-time sales associates, give purchasing direction to the purchasing department, run the boot blog, create new copy for the Internet website on a monthly basis, and execute all other duties related to the implementation of new boot tourist campaign. Salaries for the assistant and the associates are not included in this portion of the budget. Additional useful facts include:
Currently the structure of LLB has been adhoc in nature. The long-term decisions are made by the family, Joseph Abul (father, and his sons, Mohammed Abul (marketing) and Ali Abul (store manager). Fatima Abul (mother) oversees staff and Adoul Abul (brother of Joseph) does the purchasing. Yara Abul (daughter) handles the finances. There are two full-time sales associates and 8 part-time associates not including the new assistant and the cowboy boot associates. Store hours are M, T, W, F, S 10:00 am to 6:00 pm Thurs 10:00 am to 8:30 pm
Complete the following based on the information provided above:
- Create a plan that organizes the physical and monetary needs to accomplish the goal of 15% sales plan. This plan would entail defining the physical and monetary requirements that must be used by the assistant to implement the goal.
- Create an organizational structure for the business and the cowboy boot project.
- Explain why you chose the structure as opposed to others that you did not choose and what the decision making flow and job tasks are for each person.
- Illustrate the structure in an organizational chart