Select an organization with which you are familiar.

Write a  1 1/2 to 2 page paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:

  • Define market research.
  • If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization.
  • If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.

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