Select an organization with which you are familiar.
Write a 1 1/2 to 2 page paper in which you describe the importance of marketing research to your selected organizations management team. In your paper, address the following:
- Define market research.
- If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization.
- If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.