Applying Advertising and Marketing Theory

 

 

Using the 3 ads you assessed last week, analyze them based on a model from advertising like Hierarchy of Effects or possibly persuasion – Elaboration Likelihood Model. This requires research on the models and professional attribution of the sources.

WEEK 6 MAIN DISCUSSION POST:

Using one of the advertising models mentioned above, analyze the techniques being used in the three ads.

Since you are engaging in research, be sure to attribute the sources in a professional manner.

WEEK 6 INTERACTIVE RESPONSES:

NOTE: each week, interact with different class members rather than always communicating with the same two people

 

 

Describe and understand the benefits of branding, brand attributes, and significance of brand equity.

Predict and understand the leveraging of brand as a sustainable competitive advantage.

Execute a working knowledge of designing and developing successful brands.

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