Whatch the video and answer the following questions. At least one page, double space,12 front. Please watch the video first!!! 

http://www.cbsnews.com/videos/southwest-airlines-satisfies

Questions: 

What is Southwest Airlines doing to maintain a competitive advantage?

•Who are their stakeholders and what are they doing to satisfy them?

•Why would someone be willing to work for Southwest at a lower pay than the market average?

•Describe the corporate culture and how it effects the customer?

•As a human resources professional, what would your role be in supporting this culture?

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