Please address only one of the following questions in your posting. You can either initiate the discussion and/or build on previous posts.
1. Describe the differences among activity metrics, interaction metrics, and return metrics. What are the characteristics the most commonly used social media metrics share?
2. Identify a student organization that uses social media to promote its activities and membership opportunities. Briefly review the social media zones in use by the organization and define three SMART objectives for the organizations use of social media.
3. How can marketing managers apply the DATA process to evaluate social media marketing efforts?
4. How do we track social media results?