Companies are always responding to inside and outside forces. There are pressures from customers, the marketplace, governments, suppliers, and many other factors connected to the business. Some of these factors impact how leaders of a company respond with strategies and their implementation. For this essay, you will conduct research on how internal and external forces impact a corporations strategy and implementation. You may use the same company or organization you have used for the SWOT and EFAS table, or you may choose a new one.
You must use at least three sources. In your essay, address the following questions:
? Describe the general forces of sociocultural, technological, economic, environmental, and political-legal, in the societal environment. How does your company address each of these?
? Distinguish between a fragmented and consolidated industry, and describe examples of each. Given the business area of your company, does the company exist in a fragmented or consolidated industry? Within this industry type, is the company more consolidated or fragmented?
? In what ways may a corporations structure and culture be internal strengths or weaknesses?