W3 Assignment “Positioning and Branding”

  • Review the readings and lectures for this week.

Create the Positioning and Branding portion of the Marketing Communications Plan using the business and information presented in the case study.

    • In 400-600 words, answer the following: Determine branding for the restaurant. Does the restaurant need a new brand and/or name? Explain. Design a logo. (This may be scanned into a pdf document)
    • In 400-600 words, create the positioning statement for the restaurant.
    • Using feedback, update and make changes to the previous section of the plan.
    • Adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.

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