Short answers question:
1- Discuss how companies identify the basic appeal for products when screening a potential market, and explain how international organizations provide the essential information to researchers.
2- Describe any three organizational structures that are common for a vast majority of international companies.
3- Define secondary market research and briefly discuss any three secondary data sources.
4- Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.
5 Briefly describe the strategy formulation process of international organizations.
6- Discuss the major points of differences between centralization and decentralization, and explain the differences between an international area structure and a global product structure.
7- What is primary market research? Describe any four primary market research methods.
8- Briefly describe the three generic business-level strategies, providing an example of each.
Module Discussion
Discuss the major points of differences between centralization and decentralization, and explain the differences between an international area structure and a global product structure. (one paragraph or two)
