Short answers question:

1- Discuss how companies identify the basic appeal for products when screening a potential market, and explain how international organizations provide the essential information to researchers.

2- Describe any three organizational structures that are common for a vast majority of international companies.

3- Define secondary market research and briefly discuss any three secondary data sources.

4- Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.

5 Briefly describe the strategy formulation process of international organizations.

6- Discuss the major points of differences between centralization and decentralization, and explain the differences between an international area structure and a global product structure.

7- What is primary market research? Describe any four primary market research methods.

8- Briefly describe the three generic business-level strategies, providing an example of each.

Module Discussion

Discuss the major points of differences between centralization and decentralization, and explain the differences between an international area structure and a global product structure. (one paragraph or two)

 

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