• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).

• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).

• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.

Textbook: Principles of Marketing

16th Edition, 2016

Author(s): Philip Kotler and Gary Armstrong

Publisher: Pearson

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