Read Case # 20, The Walt Disney Company: Its Diversification Strategy in 2012.
The Walt Disney Company is in the following businesses:
Disney Cruise Line
Movie, video, and theatrical productions
Musical recordings and sales of animation art
Anaheim Mighty Ducks NHL franchise
Anaheim Angels major league baseball franchise
Books and magazine publishing
Interactive software and Internet sites
The Disney Store retail shops
Does Walt Disneys portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.