Read Case # 20, “The Walt Disney Company: Its Diversification Strategy in 2012.”

The Walt Disney Company is in the following businesses:

— Theme parks

— Disney Cruise Line

— Resort Properties

— Movie, video, and theatrical productions

— Television broadcasting

— Radio broadcasting

— Musical recordings and sales of animation art

— Anaheim Mighty Ducks NHL franchise

— Anaheim Angels major league baseball franchise

— Books and magazine publishing

— Interactive software and Internet sites

— The Disney Store retail shops

Does Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.

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