Includes Course Outcome:

The non profit chosen is UNICEF

#4 Evaluate the history of nonprofits, how they have evolved over time and where they are headed in order to anticipate future in in order to anticipate future trends and create marketing programs with local and global reach.

Bloom’s learning goals for the marketing journal:

Creating – reorganizing acquired information.

Evaluating – collaborating, critiquing and networking, interacting with internal and external environments.

For this assignment you will spend five days researching and documenting the nonprofit of your choice.  You will assume the role of a nonprofit marketing manager who monitors and impacts (by your decisions) both the internal and external marketing environments. I would like you to complete this assignment during the third week of the course for each of five consecutive days. You should include discussions of: the competitive environment (think SWOT), examples of target audiences and stakeholders, how social media impacts your nonprofit, if your nonprofit is in the news, how your chosen nonprofit might impact an emergency situation – be it man-made or natural disasters and finally where your nonprofit operates – locally, globally or both?

Using a journal format is actually a great way to lay a foundation for a marketing plan, because you are looking at your organization relative to a time frame.  You are collecting and organizing information all in one place which is always useful.  And a journal is a great tool to use prior to any marketing endeavor, because the research and observations you document will support the marketing strategies you devise.  Your writing style should be similar to a diary or field notes, with observations taken, and your thoughts about how you think or feel about something, in combination with the required elements.  After completing this six-page, (including title or cover page) assignment you may even decide that a journal is a powerful and useful tool for a nonprofit marketing manager to keep!

Required elements – integrate into discussion points:

  • Use and explanation of the marketing mix
  • The value proposition offered by your nonprofit
  • The mission statement of your nonprofit
  • Types of multi/social media and other communication mediums your nonprofit uses, or you think they should be using.
  • Research and source at least five references  (please list these within the body of the journal)

Multimedia/Social Media: Choose one of these sites and suggest how your chosen nonprofit might benefit from using one of these sites.  The purpose here is to introduce you to sites you may not be familiar with and to apply them in the context of a specified learning outcome, in this case, your journal.

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