Quiz – Week 4 Marketing

Question 1

  1.  

Explain the difference between brand equity, brand awareness, and brand image. Choose one product and explain how each of the terms relate to that brand.

Question 2

  1.  

Explain the four components to a SWOT analysis and provide an example of each.

Question 3

  1.  

Explain the six steps in the Hierarchy of Effects Model.

Question 4

  1.  

Explain the four main ways marketing communication professionals use to determine a target market.

Question 5

  1.  

What are the three ways to determine a marketing communications budget? Explain each method.

Question 6

  1.  

Explain the reasons why a product might need to be re-positioned. Provide an example for each.

Question 7

  1.  

Explain how Marketing Communications is different from Marketing. What is Integrated Marketing Communications?

Question 8

  1.  

List and explain the steps in the Brand Adoption Process.

Question 9

  1.  

What is customer relationship management (CRM) and how is database marketing used to enhance CRM?

Question 10

  1.  

Explain the use of SMART goals in a Marketing Communications Plan. Provide an example of a SMART goal.

 

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