For this assignment, you will complete and submit the worksheet linked below. Note that in the final project, these elements will be submitted in essay format, as outlined in the final project guidelines linked below.

To complete this assignment, review the following documents:

I included Milestone 1 workbook too

Milestone 1 Feedback

This week, you provided an overview of the company, which includes valuable information needed to build your IMC strategy. You provided the company’s history, background, and positioning for growth. You developed a SWOT analysis that highlights your products strengths and opportunities so to place it effectively in the marketing place, while examining weaknesses and threats. You also identified your target market and their media consumption behaviors. Good job. Remember, later you will present this information in a larger report and in essay style. However, you provided information in the report that needs citations

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