Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. There are many products and services today where the target customer is part of the supply chain. The Web sites Wikipedia, Mary Kay Cosmetics, and Craigs List are just a few examples.
respond to the following:
- Give an example of a product or service where the target customer is part of the supply chain.
- Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.
- Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.
Write your initial respo