Assignment 2: In-Depth Audience Analysis

Locate your local Chamber of Commerce’s community profile either online or in printed material that describes your local community. Write a three to four (3-4) page paper on the following:

  • Illustrate the message’s view of the audience and stakeholders based on the written profile.
  • Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter.
  • Give two recommendations that would improve the message, based on audience analysis.
  • Provide your rationale as to why your version would be better than the original.

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