Discussion 1:

In discussion number 1, please post how your market yourself to others – physically (eye contact, posture, “vibes” (they are very transparent) and other non-verbal gestures – hand shakes, facial expressions, etc.  Really important as 80% of communication is done non-verbally. Then, think about how you verbally position/market yourself – your voice and your ability to listen.  Confidence in what you are saying and thinking about what you are going to say before you say it. And, finally how do you use social media to market yourself.

Discussion  2:

Being a socially responsible company is not only the right thing to do, but makes companies more PROFIT through positive WOM, customer retention, having a clear point of difference vs the competition.  This is the value of a brand.Many businesses, but not all, understand the long term brand equity that this builds

However, many companies are short-sided and operate under “buyer beware.” Please do some research on what this means. Please share a story about a company that operates under “buyer beware” and post your story.

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