Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

  • What is the role of normative compliance in a group such as The Reference Group?
  • What type of group is The Reference Group?
  • Why would the group be composed of people within a specific age group and social status?
  • What is the purpose of the group newsletter?
  • What might be the reason for the increased attendance at the annual conference?

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