1.You have been hired as a consultant by a local (small college town) craft restaurant, Bobs bistro, to determine how you can aid with their loss of customers in the slow season (when students are gone for summer). Please describe what social media can offer this business, what platforms would provide the most benefit, and what type of content would be posted on this/these medium(s).
2.John Wanamaker once was quoted as saying that half of the money I spend on advertising is wasted, I just dont know which half. Given that social media is not only low cost (or can be), but is also very pervasive, does this quote still have any relevance in the technology-rich world of today?
3.Is there a social media platform that is a necessity (or close to a necessity) in todays marketplace? If not, why not?
4.If you were trying to reach a specific target market of 18-25 year old single males, what platform(s) would you use and why?