In developing an integrated marketing communications plan for that product or service what are the key pieces of information you will need from the corporate plan and the marketing plan to use for the IMC to assure integrity of the brand?

Choose a product or service you are familiar with. In developing an integrated marketing communications plan for that product or service what are the key pieces of information you will need from the corporate plan and the marketing plan to use for the IMC to assure integrity of the brand? Explain.