I need complete 2-3 pages paper on the following instructions. Must address each question properly with headings. Must include 2-3 references cited in APA. The citations must be proper. Paper must include proper introduction, body and conclusion. Your answer must be 100% original.
Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees.
- 1. List the different roles in a buying center.
- 2. Identify who, from your selected firm, nonprofit organization, or government agency, would occupy the different roles of the buying center.
- 3. Discuss the reason for selecting these job titles or departments for the various roles in the buying center.
- 4. Which members of the buying center should the salesperson focus on when selling to your firm? Why?
- 5. Outline how the buying process differs between organizations and consumers.