A report of marketing environment for “The Color Run event”. You are required to include in your report a SWOT analysis of a company from the tourism industry.

Your report should be creative and informative.

Your report must include:

•Introduction: Outlines generally what is the report is about, including relevant background and information about the organization and marketing environment, what it is and why it is important.

•Background: History of the Product/ Service by including the quality, experience of customers and value of the product /service

•Main Body: Discuss in details the main role of marketing in the organization with the usage of SWOT analysis.

•Conclusion: Draws together your overall understanding and summarizes the points discussed.

*** Words count = 900 words.

*** In-Text Citations and References using Harvard style. (If Required)

*** Attachment have been uploaded named “The-Color-Run” in PDF file.

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