Discussion 1 :
Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
Discussion 3 :
Discuss the role of demographics in relationship to integrated marketing communications.
Discussion 4 :
Discuss the phrase â€œlet the buyer bewareâ€ and its relationship to an ethical marketing perspective.