Discussion 1 :

Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.

Discussion 2:

Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

Discussion 3 :

Discuss the role of demographics in relationship to integrated marketing communications.

Discussion 4 :

Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.

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