The last discussion of this course is my favorite and a simple one, worth 10 points. View this international ad. And answer the questions below.

I love you Africa Coca cola ad TV (Links to an external site.)I love you Africa Coca cola ad TV

Answer the following questions (2 points each)

  1. Briefly describe the ad – which company is the sponsor of the ad?
  2. What does the ad want you to feel?
  3. What does the ad want you to know?
  4. What does the ad want you to do?
  5. Who do you think this campaign’s intended receiver is? Based on chapter 12 outline, what type of advertising has been used here?

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