The last discussion of this course is my favorite and a simple one, worth 10 points. View this international ad. And answer the questions below.
Answer the following questions (2 points each)
- Briefly describe the ad – which company is the sponsor of the ad?
- What does the ad want you to feel?
- What does the ad want you to know?
- What does the ad want you to do?
- Who do you think this campaign’s intended receiver is? Based on chapter 12 outline, what type of advertising has been used here?