1. Market Size: What is the total size of the potential market for attendees at The Wedding Extravaganza? Explain how you calculate this.
  2. Revenue Analysis: What is the total revenue and the percentage of revenue from the various sources (i.e., booth/service/website link revenue; magazine revenue; attendance revenue)? How does this compare for 2009 vs. 2010? Where does the bulk of the revenue come from? What are the implications of this revenue pattern?
  3. Cost per Contact: On average, what does it cost each exhibitor to reach each bride? Explain how you calculate this.
  4. Pricing: What would be the impact of changing the pricing model? Should you lower admission and increase booth prices? Can you change how booths are charged? Explain your recommendation for the pricing model.


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