Option #2: Social Media and Marketing Strategies

Consider Taneja & Toombs (2014) and in light of our learning from the last few weeks, analyze the marketing planning process. What role does social media have in planning a marketing strategy these days? What social media best practices are appropriate? How can you envision your own proposed business using social media for marketing purposes?

Your well-written paper should meet the following requirements:

  • Be 3 pages in length, not including cover and reference pages.
  • Be formatted according to the CSU-Global Guide to Writing and APA Requirements. (Links to an external site.)
  • Cite a minimum of three sources–two of which should be academic peer-reviewed scholarly sources to support your responses–in addition to your textbook. The CSU-Global Library is a great place to find these resources.

Note that written assignments must have a title page, section headers, an introduction, a conclusion, and a reference page. Refer to the Critical Thinking Rubric available in the Module 5 Folder for information on grading.

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