For this assignment, you will be using the lectures, readings, and outside research to develop a discussion of account management. In your submission, be sure to include responses to the following:

  • What are some of the biggest challenges that account managers face?
  • What is the relationship between the account management team and the client?
  • What is the relationship between the account management team and the other teams within an agency?
  • As an account manager, how would you handle an unhappy client? How would you handle an unhappy member of another agency team

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