What is Mercantilism? Why is it appealing?

Both Bates (58-62) and Bruce Moon in ch. 6 of Snarr and Snarr introduce the concept of mercantilism. Some have argued Donald Trump is “bringing mercantilism back” (for example, here–please read this article). What is Mercantilism? Why is it appealing? Who stands to benefit from mercantilism, and who stands to lose from it? Why do supporters of globalization tend to oppose it so strongly?

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