W7 Discussion “Public Relations and Promotions”

  • Public Relations and Promotions

Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan.  Explain the following:

    • What is the importance of public relations to the Marketing Communications Plan?
    • What is the role of trade promotions in the Marketing Communications Plan?
    • Could a mis-step with public relations increase costs and lower profitability for your small business?  How?

 

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