For this Dropbox assignment, please read pages 692-716 (Case 14) of the course textbook Strategic Management in Health Care Organizations. In these pages, the Jefferson Hospital System (JHS) is described. JHS consists of a full-service, acute-care hospital (Cooper Green Hospital), specialty outpatient clinics (Jefferson Outpatient Care), and six satellite, primary care clinics (the Community Care Plan). With these components, JHS provides a full spectrum of medical care and a choice of two affordable payment options for what is considered to be an underserved population. Create a 2- to 3-page report in Microsoft Word document that answers the following questions.
- Why do you think the components of this system are underutilized? (Please note that this is not just a problem of poor marketing and communication.)
- What would you do to increase the utilization of these services and attract a greater mix of paying patients? State at least four steps or actions you would take for this.
Support your responses with examples.